Zoe Saldana’s Lingerie Figure in Calvin Klein Ads
July 30, 2010 in Zoe Saldana by Versus
‘Avatar’ hottie Zoe Saldana is the new Calvin Klein covergirl, so here she is showing her goods in a nicely-named ‘Envy’ bra from their Fall 2010 collection.
Zoe looks thin and pretty as always – how do YOU like the ads?
See one more ad featuring Zoe on the second page!
it’s SO photoshopped it almost doesn’t look like her..especially the last pic! which is sad she is really pretty
She looks good, but I think the photos are a little bit boring. May be because I quite like the Kellan Lutz X campaign
well it’s sort of hard to compete with kellan lutz, especially on a website targeted towards women, lol
I love the first, ’cause her perfect face its not that photoshoped, the other pics are weird.
And I love her body!
she is so prety, why they changed her face soo much??
They seem to have photoshopped out her ethnicity. She just looks boring now.
And what is with the weird lumps in the last picture pertruding from her underwear? Please don’t tell me those are her hip bones.
well said!
…those just cannot be her hipbones…
I just don’t think she is pretty. She is so plain, face and bodywise
CK underwear is boring just like these ads
perfect tiny body !
It looks as though they made her nose a bit smaller and they “erased” her smile lines.
i just don’t get the point of commenting on these type of pics- i would look this good once they have finished photoshopping me! but it wouldn’t make me feel good i should point out -because its not me.
you guys are all so stupid! do you know why they use photoshop so excesivley? to make us think that if we use this product we could look like this.this gorgeous woman dosnt even look like this!
and ivec seen so many comments on plus size models on here saying that most of them are overweight. that the modeling industry is one or the other,scary skinny or over weight.dont you think its odd that they dont use models who have the average size body? its because most of us look like that. so why the hell would we buy a product that makes us look like we do already?when we see someone that resembles us on a cover of a magazine we feel sexy again,beautiful and confident.thats when the magazines like vougue start to crumble,because we dont buy these pages of advertising saying we need to look like this and that.because we feel sexy and confident.just think what we could all acheive if we finally stoped with all these modern insecurities and were once happy with ourselfs.that our main goal wasnt to lose 5 pounds.imagine where we could go and what we could go.
*starts slow building ’80s movie claps*
I agree with you on what you said about the advertisement.
Sexy comment, miame.
huh? we all know that what photoshop does and no, we don’t think that if we use the products, we’ll get that body. i don’t think anyone in the right frame of mind would think that by using some perfume/wearing a certain brand of underwear, we’ll look like a model?!
“dont you think its odd that they dont use models who have the average size body? its because most of us look like that. so why the hell would we buy a product that makes us look like we do already?” again this is not true. they use the models because the models look good, NOT simply because the models don’t look like most of us. the models bring a good image to their brand and makes their pictures look appealing.
…Actually miame is right. I’m studying advertising in college, and a bulk of my courses are in human psychology. Did you know that advertisement companies HIRE psychologists to find ‘triggers’ that makes you want to buy that particular item? Why do you think they’re trying to make their pictures look appealing? Because the goal is to sell a particular lifestyle. The companies want you to LIVE their brand. And the fact that you don’t think they’re doing that shows that all the psychology classes I took to make advertisements show subliminal messages are working all the well.
You’re so right. I also find it funny that despite the fact that we KNOW whats being done to these women in movies, pictures, television etc… We strive for what doesn’t even truly exist!! These women don’t even look like this! They have this status because we GIVE it to them. Personally, I truly believe that most of the women in hollywood don’t look as good as a lot of the women I see every day. Maybe at one point they were beautiful women, but due to everything they’ve gone through to be “beautiful” based on the hollywood definition) its had a reverse effect. To the point where they cant survive without….airbrush, photoshop, pounds of makeup..etc.
“You guys are all so stupid”
I ‘hate’ to burst your ego but you’ve simply stated what most people already know. I work in the media and have a good idea of how advertising works and from what I’ve seen on other comments on here i’d say the bulk of users on this site are pretty savvy on the subject as well.
Women are photoshopped to make underwear and clothers look better; hair product adverts use extensions, mascara adverts use eyelash attachments.
Why else do you think so many people complain about the advertising/modelling industry? They’re aware that they’re being sold a fantasy and are fed up.
So before you go around calling people stupid try stepping off your high horse and consider that you alone may not be the only person knowledgeable on this topic.
agreed, didn’t really matter what miama said when she started her post with “you guys are all so stupid” she ruined it right there.
There are definitely better ways to get your point across lol
The Beauty Myth – Naomi Wolf. Enough said.
im calling all of you stupid like i labled myself in the past,because most of us are with this type of media.just wake up already!!
An insult is an insult, no matter how you justify it.
What do you mean “most of us are WITH this type of media?” doesn’t make sense to me.
Huh?
I didn’t really comprehend that but it seems as though you haven’t gotten my point that most of us already the reality of advertising.
My eyes have been wide open for a long time.
*already know
well im glad your eyes are open,i didnt mean to personally offend any of you with my comment.it just makes me sad that so many women are blind to this.
tell us something that we don’t already know…
There is no need to insult everybody else just because they are not pointing out this an advertising technique! They just don’t like the photoshop and neither do I… and guess what, it’s because of so much photoshop I don’t trust the ad and will not buy the product just based on this ad.
The rest, I do agree with you, but that doesn’t mean we can’t express our opinion on a photshoped ad… or can’t express our opinions at all…
i think she looks great! def a good choice for the ad.
just because someone is curving her body does not make her curvy. lol.
wait who said she was curvy? lolol
This is the brand that made Kate Moss famous. I don’t think making her curvy is the intention.
She looks like Thandie Newton.
Zoë is gorgeous but I think these photos are way photoshopped, so she doesn’t look the same. Now a huge fan of these ads because they don’t really show her for what she really looks like :/
I’ve been waiting to see these. I’m not impressed. I love Zoe to death but they didn’t make her look fabulous.
haha, they really gave her a lot of curves that she doesn’t actually have and completely gave her someone else’s face too. and yeah, the hip bones in the third pic are disturbing
Seriously? Her hipbones look very subtle and normal to me.
Too photoshopped and this will not make me want to buy the product she’s advertising. I find it annoying actually.
never got her appeal….good legs though..
I totally would not have recognized her.. her face looks so different!
Me either, I thought “who is that”? They have just photoshopped her to the point of her being unrecognizable
Ugh I hate them, so boring and she doesn’t even look like herself. I am in awe of her looks, her real looks, she is stunning, but in these pics she looks blah, they have taken away so much of her beauty.
Never liked CK underwear anyway.
yeah, and their underwear sucks!
bought some panties, after the first wash all the elastics were fuged up and they went from a size s to large. i had to throw them away…
Clearly this ad isn’t aiming at male customers, it’s pretty boring………..zZzzZzz
Yeah…and? It’s an ad for *women’s* underwear, not a men’s magazine.
She look totally diffrent!What a shame
They photoshopped her waist so small it doesn’t look real.
What the crap? These don’t even look like Zoe. I have excellent facial recognition skills but I wouldn’t have known that was her without a prior heads-up. She’s beautiful, there’s no need to alter her looks to this extent. Again, what the crap?