H&M Criticised by Doctors for Isabeli Fontana’s ‘Too Tan’ Skin
May 10, 2012 in Beauty & Body Image by Versus
Back in December 2011, H&M was in trouble for using computer generated bodies with real heads in order to feature their products – and it seems that the critics are on their case again, this time for promoting tanorexia in a new set of ads where the bikini model is simply ‘too tanned to be healthy’:
From Huffington Post:
Isabeli Fontana, who models H&M’s newest summer swimsuits, is dark. Really dark.
Dark enough, in fact, to get some doctors in a bit of a tizzy. Dr. Ralph Braun, a dermatologist and professor at University Hospital Zürich, told 20 Minuten, “I find this very alarming.” If Isabeli’s skin is the standard for tan, says Braun, then we’re in trouble:
“Many people, especially young, will to emulate this and will try to just as brown, even though their [skin] type it’s not possible.”
Amanda Ammann, a former Miss Switzerland and sufferer of skin cancer, also told 20 Minuten, “I think it’s a shame, because such advertising conveys a wrong impression.”
Trying to emulate someone so tan could lead to an addiction to tanning — which, as doctors have recently confirmed, is officially called “tanorexia.”
Below: Brazilian model Isabeli Fontana and her usual skin color:
See the other 2 H&M ads next!
Recent Comments