Demi Moore Gets Photoshopped Again
January 19, 2010 in Demi Moore, Photoshop Job by Versus
Remember this cute little story?
OK, here’s another one: this is Demi Moore (minus 20 years, plus fake doll-like skin, special “thanks” to Photoshop), the image of Helena Rubenstein’s Wanted perfume.
The fun part is that there’s also a “making of”-video and well, Demi looks like real (hot, 47 year-old) Demi in there .
Check out the video and tell us what you think:











Why don’t we just make CGI models since real humans don’t measure up? Saves time for certain.
Haha–seriously!
I don’t know why they feel the need to photoshop so much. Demi Moore is gorgeous! Wouldn’t they like us to see the real person instead?
The most boring Making Of ever, and it’s not like they showed a whole lot of Demi there. Perfecting people for ads doesn’t really bother me, they can do what they want with their campaign pics, but i find the plastic-looking skin a bit boring/cold, so at least i as a consumer would respond better to a more lively looking picture. (It’s when the person is the main point of the photo, not the surroundings/clothes or anything like that, when overdoing photoshop annoys me, like covershoots or interviews with pics that don’t even look like the celeb in question)
on the one hand everyone is photoshopped, so I dont understand why Demi’s pictures are picked on more than others. On the other hand, i don’t understand why she vehemently denies it when it’s so obvious. Also, it’s kind of sad that a 47 year old woman who looks as good as she does should be photoshopped to look like a 30 year old. She and the industry should embrace her age and be proud of it!
I thought exactly the same.They took over 20 years with photoshop!
The woman already looks fine for her age cause she is a celebrity.
I’m impressed that Demi is still pulling work. At gofugyourself, the girls who write about her point out that basically Demi Moore will never be un-hot.
I think ust as important as the skinny-vs-curvy debate, the young, 20-year old vs the 40-year old model is as important.
Let’s face it: most women who are able to afford couture or expensive items are probably lawyers or business women or doctors who, after all their schooling and climbing to the top, are not 20, but 40. They probably don’t want to see some college-aged kid representing them as the ideal of beautiful.
Props to Demi (not matter what she’s done) for staying relevant, and looking damn hotter at 40 than I at 23 or ever will.
For sellng things like perfume, I prefer a younger, fresh looking, elegant woman. So I would prefer something closer to the photoshopped image than real Demi. Real Demi is beautiful but doesn’t make me want to buy perfume, especially myself being young.
I”m sure the perfume sellers agree with my point of view, otherwise they wouldn’t have photoshopped Demi.
What I don’t understand is, then, why bother using Demi? Why not use one of the hundreds of 20 year old models? It’s not about the name, Demi doesn’t have any spectacular fame attached to her, and plenty of young women have “names” too.
What a strange thing to do.
“I”m sure the perfume sellers agree with my point of view, otherwise they wouldn’t have photoshopped Demi.”
Only partially would they agree with your point of view. People like the younger look but they do not like them young. It’s paradoxical but you forget something key here: The golden rule. Those who have the gold make the rules. Generally speaking, it is not young women who are doing the bulk of the perfume buying.
http://en.wikipedia.org/wiki/Demographics_of_the_United_States
Viewing the demographics would tell you the largest demographic for females in the U.S. happens to be those over the age of 35. Why would you hit a weak market if you want money? While you could get some twenty year old to sell it they probably will not have the visibility required within the demographic. It is better to get someone visible within the group and just make them look young.
“the golden rule” awesome
What I don’t understand is why you care even 0.1% about the commercial itself.
For selling things like perfume, I prefer… a perfume that smells nice. Period. That’s all. It could be noname, and if it smells good, I’ll buy it. And it could be Dior (and it has been many times) but if I find that it smells repulsive, I will never wear it.
I wish more people would think like me. Then it would be a drive for a better product, and not just an average product with good marketing.
I wouldn’t care if they just made her younger, but they removed her entire armpit
, her boobs are enhanced, they changed her lips completely. I couldn’t look at a pic of myself changed this much because id be depressed that me as myself was not good enough. must be hard. no wonder she goes under the knife so much. she needs to stop denying the extensive photoshop though when it is so obvious.
Wow, you can really tell in the face. If you pause the video and look between the photos its really clear how much they edited. I think she looked fine in the video too!
She looked so much better in the video. Human.
ps – that video was a little overdramatic for a photoshoot! lol
nice shoot
but her eyes are golden or hazel not green
In fact, her eyes are dark green.
besides of this mega photoshopped picture.. yeah she looks great in the video and real life but she also has had a lot of plastic surgery / botox so i don’t think she deserves much credit there either.
however, her figure still looks amazing. she seems to be fit and slim which gets harder when you’re her age!
Saddest thing ever. So misleading too. On the video you could clearly see the cake layer of make up and little bumps and flaws normal people have… it is so sad. Especially hate it when it is SO clear she is photoshopped and she still denies it, don’t know about this picture but i know she’s denied others which were also clearly photoshopped. Maybe she’s in menopause or something and can’t handle the truth?..