Model Treat: Victoria’s Secret 2010 Commercial
December 4, 2010 in Hot Models by Versus
After Bar Refaeli and her gorgeous figure in the previous post, we’re continuing on the same theme, minus the clothes: here are the Victoria’s Secret Angles, sexy lingerie, angel wings, flawless locks and flirty attitudes in their new commercial directed by Michael Bay.
Take a look!
Then see last year’s commercial HERE!
Sex. Sells.
Love it, but I’m a huge VS/VS model fan so I’m a tad biased. They all look great, especially Candice, Erin and Katsia. (The blonde girl that people might not know who opens the commercial is Katsia Zingarevich, sometimes Katsia Damankova.) I love Lily but I do think she’s a bit of an odd choice for a va-va-voom type sexy commerical, since her kind of beauty isn’t typical IMO.
Thanks for that! I had been trying to figure out who she is for weeks now =)
I´m confused. Who is this brand directed at? Aren´t women the ones supposed to be buying the lingerie? This ad totally seems to be geared towards men.
I totally agree with you.
Or lesbians, too.
I find VS frustrating, I know they’re trying to empower women but…this ad is empowering man’s fantasies.
Sex, sex, sex. “Buy this for your wife/girlffriend and she’ll look exactly like these models, or get you as close to one as you could possibly get.”
Or, “Women, your man doesn’t like how unsexy you are, stop being what you are and buy this underwear.”
Yeah, well, what can you expect from Michael Bay? Anyway, I’m guessing, since it’s Christmas, that it’s aimed at men so that they’ll buy it for their girlfriends.
But it is pretty sexy…how come that commercial with the plus size lady got banned and not this one? I find this one more provocative, they are totally throwing their cleavage in your face (even if a lot of it is padding).
Also, can someone please make one with guys now?? Just to make things fair! I promise to buy the boxers for my boyfriend if they do it.
And Adriana and Candice look super hot, and Lilly too, I don’t normally like her that much but I think she looks HOT here… Can’t say the same about Chanel…
I’d love to see a curvy girl our size, whether it be size 6, 8 or 10.
But *sigh* gotta keep it unrealistic…
well, personally, I’m a size 2, so I can totally see myself represented here, but I just find it unfair that they banned the other one.
heres a guy one
http://www.youtube.com/watch?v=uEtmQIRTYlk&has_verified=1&ytsession=FnwlSh35PKv6-QNk9pnv9sRvtPGP7o71nU3bEek_-4XIf8ur2zpP3pOk-sr6JVmHP9AANca1pLkW-oHrUkGW6qvNbxqLpZUDAlw3s0sGyhe5qo4Tt0SwtBQjNgvhajvOgTTN1Fj5xgnjim6lj_Nbj6uHX6dEgYCG0hWGAHmCtITZVzzDxr9l5tTYsxQGoFaR96nx2G8Nf4sZFxW8qnCOpIimOHLxHTXL2yWQVXdVelTN-zENjtgZ18P8u70WuAmQKZ11UuRp8paxev27rABfDE85grvOFIIbLQdZJz_JvdRbcxIkd6pVGMLE929LcbGs
kellan lutz.. yum.. thats all i have to say. i checked out those undies for my boyfriend right after i saw this
haha, thanks! that was a good watch!
Yeah why was the plus size lingerie commercial banned? Because god forbid we show a women with curves, that won’t sell the unrealistic ideal image that advertising creates; health and beauty industry wouldn’t profit.
the plus sized commercial was banned because of the time it applied to be aired for (peak family hour), not because it was any more obscene/nude than VS commercials.
I think generally VS ads are geared towards women, but I also think their annual Christmas and V-Day commercials are geared towards men as they’re likely to be the one purchasing lingerie as gifts. It’s not really typical for your grandma, mother, sister, aunt…etc to get you some sexy teddys and garters. It is gift buying season, so they change their marketing to appeal to people who will most likely be making the purchases.
It seems to work, because I was sitting with my boyfriend watching TV when the commercial came on. A minute later he asks me if I want lingerie for Christmas.
I was thinking the same thing! I kept waiting for the male model to appear carrying a bottle of aftershave and a Italian male voice over declaring his scent irresistible to women!
Yeah, this commercial is beyond ridiculous. It should have a rating or a warning before it to prevent children from watching it. I hate the though of any one thinking that its okay let alone young kids. Yeah they look great and they are beautiful but they took it too far with this one.
I love how Adriana looks with the wings on. I usually don’t like Lily but she looks pretty when she’s on the horse.
I don’t think they went to far , after all, it is a lingerie commercial . I mean, do you except them to have clothes on ? Also, it didn’t show any part about the bras or panties being pulled off/ falling off, so I don’t find it overly provocative.
agreed! shheesh
They’re gorgeous!!
http://www.youtube.com/watch?v=Tx-ZKDLV4gE
Wow, Victoria’s Secret holiday commercials have come a long way…
Oh my gosh – that 2001 holiday commercial was so lame – almost laughable. Thanks for posting that : )
…”almost” laughable? :S
Whoa! Yeah, you’re right, the 2001 commercial was TERRIBLE. But the models in 2001 definitely looked quite a bit heavier than in 2010…..have we really increased the standard of thinness that much since then???? That’s crazy. Thanks for posting the link.
That 2001 commercial was so innocent. But what a big jump it was from 2001 to 2002
http://www.youtube.com/watch?v=W4lkH2x7-0I&feature=related
i feel like 2002 was a little more provocative than this yrs.
Yep-02′s was almost racier than this one! It was directed by Michael Bay also though!
the 2001 commercial was really funny, so different from what they’ve become.
but, i think all these commercials are always just excessive. they just make me laugh because they’re pretty stupid to me, though they are hot. they’re so irrelevant. anyone that shops VS is already flooded with emails & catalogues on a regular basis.
i like the commercial and it’s not that provocative. they are selling lingerie so of course they will be in their underwear. candice looks good and adriana as always.
One more thing.. the girls look sexy because the underwear is designed to make women feel sexy. I’d much rather buy lingerie with a commercial like this than if some “normal” looking model was sitting in granny pants and knitting. This advert isn’t saying to women “Hey, you’re not hot”, it’s just saying buy this lingerie, you’ll look sexy for your boyfriend in it. That’s the point of lingerie! Come on now. If you’re going to comment about all the wind in the hair etc, that’s just Michael Bay for you.
This makes me want to cry. I feel like this kind of standard setting is ruining a lot of young girls self esteem and some are so obsessed like myself that its miserable. I used to want to work for VS (business wise not a model or anything) because I loved their clothes etc now I don’t want to buy or support a brand that is geared towards making women feel absolutely shit about themselves.
I don’t think that this commercial was meant to do that at all . I mean, the company IS trying to sell lingerie, so they obviously have to use models who actually look GOOD in them. VS obviously thinks that these girls looks damn good in their bras and will get people to buy them, I don’t really think they had ‘setting a standard for young women’ in mind.
I’m a teenager myself and this commercial doesn’t really make me want to go anorexic, it kind of inspires me to workout more regularly and stop eating all this junk food, and it definitely doesn’t make me feel shit about myself in anyway. I can’t speak for everyone of course, but I’m just saying not all girls have such low self esteems.
I like that it doesn’t effect you negatively Rachellll…that shows you have a good solid sense of self which can be hard these days! I do agree with aj though…there are a lot of studies that show exposure to thin models increases girls thoughts of eating disorder behaviour, decreases confidence in body image and even self worth overall, increases thoughts of depression and anxiety surrounding food. People dont realise how much airbrushing is involved. (…they do airbrush video clips/ movies etc as well as pics!- you can watch a clip which shows the transformers crew airbrushing megan fox in motion to make her look ‘as sexy as possible’).
I know it’s not the models fault etc. but just saying i think that things in the media get a little bit ridiculous at times. It’s not even the commercial (though I do think it’s over the top), but the fact there is NO variety! I mean, ‘bigger’ people like Cindy Crawford and even Halle Berry (even though she isnt tall), and athletic people like Cameron Diaz, and petite people like Mila Kunis…will all look gorgeous in the lingerie! What is so wrong with variety?
There’s no variety because they use all these taller/thinner girls because it’s more convienient. Sometime, when high fashion models get ‘too old’ for brands like Versace or whatever, they retire with on Victoria’s Secret. Not all the time of course, some models do both, some only VS.
But I think they use taller girls because they create this unachievable image of beauty and that somehow makes us want to buy their stuff more. ( I know I feel that way LOL) On a side note, models aren’t all 5’11 or whatever, Candice is 5’8 ish and Alessandra’s only 5’7! VS pushes up their girls’ heights A LOT. And, they use the same body types because these girls have the body that women tend to aim for. (tall, thin, boobs) If they used shorter girls, or ‘bigger’ girls, then the VS Angels looks is way too achievable, and that women may stop buying their merch because they might not get that special ‘ha, look at me, I’m like Adriana/Candice! ( even thought I’m not as tall or as thin as them)’ feeling anymore. Then, they might just be like ‘ oh, hey, a bra’ . Personally, I don’t really think there should be THAT MUCH of a variety bodywise between the girls, because, like I said, if they throw a 5’1 girl in there, then the whole ‘VS ANGEL’ thing won’t be as special anymore. Then it’ll be too ordinary. After all, Angels are supposed to be Angels. (not saying that shorter/bigger women aren’t as beautiful, THEY ARE)
Also, yes, I realize that there’s SO MUCH airbrushing involved in fashion, and some/ a lot of the girls really are too thin.
Rachel, your outlining of how the company uses women who are ‘unachievable’ looking pretty much reiterates my point… Good on you that you don’t have low self-esteem, but this kind of crap we’ve all just watched makes me feel horrible about myself and I’m betting a LOT of women and girls would agree, even if they aren’t even conscious of how its making them judge themselves.
I have to disagree a little. I think for a lot of women, curvy, in the true sense of the word, is definitely not attainable for everyone. I think it’s more feasibly attainable to diet yourself down to super thin and get a push-up bra than to have a trim waist, hips, boobs, and a nice butt without too much excess fat. One is highly favored by genetics, the other seems like the look for most of hollywood.
I’m not saying thin women aren’t beautiful, and it’s easy to just to be thin, but only a few of those women have non-boyish (ruler) type bodies. Candice is thin, and I adore her figure, but a lot of the other VS models are straight up and down. Don’t think I’m bashing these women just because. I’m actually a ruler type myself. I guess i just miss the days of the cindy crawford type bodies, Thin and womanly too.
dude, I should have probably read your comment before posting mine! haha…
On the opposite end of the spectrum, consider that some might find this empowering. It’s constantly being drilled into my head that “Christina Hendricks is the new sexy” and “curves, curves, curves” and sometimes I feel there isn’t enough love or respect for thin women. So it makes me feel happy to see women with similar body types to mine modelling and looking absolutely fantastic while doing it. It shows you don’t have to be Bar Refaeli or Kelly Brook to look smashing in lingerie. And if this makes you feel like sh*t, there are plenty of other brands that would make you feel gorgeous, just like these ads make me feel happy in my body.
perfectly said. women of all sizes should feel appreciated. although i don’t look like the models in victoria secret i will say it’s great to see women who are thin be sexy because a lot of people think we’re not and not considered a “real woman”. if this was women who have curves, you don’t think young girls who are naturally skinny will feel bad about themselves? so yeah it does work both ways.
I agree SO MUCH .
I’m a naturally skinny person myself, considered underweight by the BMI scale, and constantly have people question my eating. I am dead tired of women saying that thinner girls don’t have ‘real’ bodies. I’m so sick of seeing regular women comment on pictures of probably naturally skinny women, (pictures that haven’t been photoshopped, by the way) And saying
”REAL women don’t look like that”
”Men will ALWAYS want girls with curves”
”She has the body of a twelve year old boy!’
”she MUST be anorexic”
How do you think those comments make me feel?
So yes, to repeat, it works both ways. In this case, the media doesn’t make me feel bad, the regular, non models in the world do. I makes me insecure, and it makes me feel terrible about my body.
Yeah because it isn’t like thin girls are considered sexy anywhere else or anything…
I understand that thin girls are often depicted as “sexy” in the media, but sometimes it’s a challenge in real life. Yes, thin girls can be considered sexy, but for every comment saying that thin is in, there is another comment saying that models aren’t real women and therefore aren’t sexually attractive. So a lot of the time, it’s kind of ambivalent.
Agreed mel. And just as a side note, VS is NOT the only lingerie or bikini company, nor are their models representative of all lingerie or bikini models!
There’s Agent Provacateur, that likes women who are more of Doutzen Kroes/Bar Rafeli type. There’s SI. There’s Maxim. There’s Bravissimo who appeals to more of the Christina Hendricks/plus-sized models.
There’s a lot of variety in this field of modeling if not in VS itself! You DON’T have to look like a VS model to look good in lingerie! Even the media is saying it!
I think the issue here is you’re seeking empowerment from something that is trying to empower something else, and it’s a bad fit and won’t work. Rather than try to look like a VS model why not focus on how good lingerie models of your own body type look? Unless you’re 300 pounds I don’t think it will be hard to find at least one model that looks like you. You’re just looking in the wrong places.
In the meantime, please let the skinny girls have their VS models! It’s not like they have much else.
I understand what you mean even though I am a curvy girl myself! It’s important to represent different body shapes so that no women end up feeling like they are unsexy or unattractive.
But growing up I never really had any curvy models or actresses to identify with – at least none that were alive! Marilyn Monroe, Ava Gardner, Jayne Mansfield… they were curvier but they were old-fashioned and didn’t help me feel more attractive in the modern world. I had Kate Winslet (who was heavier, but is now not so curvy) and later Kim Kardashian (who’s body is a little too extremely curvy for my taste) to relate to – but no models, except for maybe Sophie Dahl when she was heavier (but people just called her fat). So, I think you are fortunate to have so many thin women to relate to who are considered sexy and beautiful.
It’s only just started to be more common to see women with more of my body type that I can aspire to – I could never look like any of the VS models no matter how thin I got because it’s not my body type, but maybe I could look more like Kelly Brook if I toned up and lost a lot of excess poundage (or at least, with only a few less pounds, more like Christina!)
A lot of women seem to find thin, toned bodies more attractive and desirable than soft, curvier figures. I don’t think that’s going to change anytime soon – and that’s okay with me – as long as heavier and/or curvier women have their place in the sun too!
I agree completely!
When I was in my early teens I could never find any models to relate to which made me feel like my curves and lack of height were ‘wrong’. I’m glad there are some curvier models now appearing, in the future I hope no girl feels the way I felt about my body when I was growing up!
I think diversity is good with different shapes and sizes, although I think thin girls such as the VS models will be seen as more attractive in the media than heavier girls for a very long time.
“I don’t want to buy underwear making women feel absolutely shit about themselves” dude low self esteem much? I am not discounting your opinions, but i felt offended by your gross over generalizations. As i type this I am watching this with two of my gfs and none of them felt like “shit” about themselves, although one decided against getting a fourth serving of Christmas cookies. Like how in gods name is this going to make anyone feel like shit more than the other pictures we seen? if anything it is just encouraging me to maintain my healthy lifestyle and I am not even a skinny person saying this.
I am sorry that this ad make you feel so bad to the point of crying (no sarcasm here, being sincere) but don’t generalize that this makes women feel like shit. I love watching beautiful women, no lesbo, and they motivate me (healthily) to commit to a great lifestyle of healthy eating and frequent exercise. #justsaying
Okay Moving On, if you feel offended that I, some random on the internet with low self esteem doesn’t like a VS commercial then that’s pretty weird. Yes I am probably more self-conscious and may have lower self -esteem and body issues than the average girl but my comment about this kind of commercial and VS in general making women feel they should compare themselves to the models is a legitimate comment. Perhaps some of you don’t realise how much it effects women and on such a great and significant scale as well. I’m extreme yes, but there are a lot of girls out there with eating disorders and this kind of media obsession that VS is a major part of adds to young girls angst about their figure. Deny it if you want, whatever.
you can’t blame models in victoria secret for how young girls feel about their bodies. if anything being judged and criticized plays a huge role in self esteem issues. not to say the media doesn’t have a role in this but it’s not the main issue and personally i don’t see how looking at a commercial makes young girls feel unattractive when they are selling lingerie. would you say the same thing if it was women who aren’t skinny? that all you saw was voluptuous women in one commercial? i do respect your opinion but i don’t agree with victoria secret models playing a role as to why girls hate their bodies when there are girls who are practically picked on for how they look.
they have shown that in several countries that did not have television, that once television was introducted that teens/young adult were overall thinner, had a more negative view of their bodies and the cases of eating disorders increased. So obviously there is a link in media and girl’s self image. That alone does not cause an eating disorder as it is a more complex mental illness. That being said, I am an adult and when I see this video, it makes we want to go to VS – I don’t look ANYTHING like those models, yet when I go there and try on bras and whatnot it makes me feel sexy. Even if no one sees it, when I’m wearing a really sexy bra under my outfit, I just feel sexy. I feel that we shouldn’t censor for adults, its the parents responsibilty to censor and be role models for self esteem.
Aj.
You have a very valid point and some women may not understand it because it is their body type that is celebrated by the media.
I was shopping with some friends recently and we walked by VS and I said that I wanted to go in and check things out. A few of my friends said they didn’t want to go in because VS doesn’t carry cup sizes larger than DD’s. One friend even went as far to say that she’s hates VS because their lingerie and clothes cater to thinner people and don’t represent all body shapes. It made her feel bad. She doesn’t think she’s sexy because the largest lingerie store in the US doesn’t carry her size. It’s disheartening.
I can understand what your friend might feel, but I don’t think this is VS’s fault. They are a company, and consider that most customers are between the sizes of A-DD. If they manufacture bras larger than that, not as many customers will buy them, and they therefore won’t make a profit. This may sound harsh, but VS, when it boils down to it, is about making money. And if a certain product won’t have widespread appeal, then they won’t carry it.
Aj, you seemed to miss my point. I do not discount nor trivialize nor take offense (thats just gutless) the fact that some girls will feel bad about themselves because of this commercial. I never said I took offence to how you felt either, afterall it is YOUR personal feeling. and I am sorry you feel that way.
What I took offence to, was the gross over-generalization you made, that this ad will make women feel like crap, which is insinuating that all women will. Just because you do, and many others do, does not make that the norm for most women. That was the point of my post.
aj, I understand where you’re coming from. VS lacks variety to make all women feel good about themselves.
But please understand that what you are saying doesn’t apply to all women. I know for myself, VS is one of the few brands that actually makes me feel good about myself and has improved my self esteem. Ironically, it’s one of the few brands that showcases women who are not blessed with DD breasts or big butts and refers to them as sexy, which is not that common in my experience.
The thing is, you cannot rely on the media solely to be confident. This doesn’t apply to just VS, but any brand, any commercial, any movie, anything. You have to find reasons to be confident by yourself and within yourself, because media can’t and won’t do it for you. When you do, things like VS ads will be less damaging to you. You won’t feel as threatened that they glamorize a body type you don’t posses…because you will understand that both your body and their body can both be sexy.
But on another note, I always felt like despite their models, VS does try to appeal to all women. It’s not so much a “look like our models,” thing they’re going for. They’re more of a “look your best! we have products to help” kind of thing. Some people think that’s shameless, but they are a company and they are trying to make a profit, so I find it understandable. I think a lot of their beauty products are actually very nice and their bras are the right amount of sexy and practical. I don’t look like Candice, and using their products doesn’t make me think I look like Candice, but it does make me feel like I look good, which is what I think their goal is.
Bigvinamac: I am not stupid enough to blame some pretty models for a societies problem. This is why I said VS is a PART of it. As in, its part of a larger problem. This is an example of something I am not fond of.
It’s all part of business. Maybe I’m cynical, but I see it like this. A company such as VS, to sell products, gives the consumer the problem “you don’t have a figure like a model” and then offers the solution “buy VS bras”. I know they’re trying to sell their products which are pretty good products, but it DOES contribute to a larger problem = body image.
And so, bigvinamac, I’m betting a long time ago when ads had statements like ‘your man doesn’t want you skinny!!’ etc (i’ve seen some with exact lines like that from the 50s) Im sure skinny girls would have felt horrible! So to answer your question, YES I would say the same if all the models were very exclusively volumptuous.
Kimberly thanks for your comment, I’m sorry your friend felt bad about the bra sizes
Casey, some good points but I don’t rely on the media to feel good about myself I go to uni and my marks are where I feel I achieve things blah blah but I have to say, I don’t appreciate going to the supermarket and buying some pasta, only to see some inane journalists comment on the front of a magazine telling me about how kim k is so much hotter now that she’s lost 10 pounds = female guilt around food etc. You kind of cannot escape it even if you have a good life that has other focuses. Well that’s my opinion anyway :S
I’m not going to feel bad about myself over something in the media. Idk, it just seems…pointless.
That’s a very healthy attitude – I wish more young women could feel this way. I feel like that too now – but a few years ago, I wasn’t so secure in myself and did let the media’s image of women affect my self-esteem. But you are totally right – it’s pointless!
i understand that the media does send out bad messages of women who aren’t a size 2 but what i’m saying is that we can’t keep pointing the finger at the media because they’re known for their beauty standards. i’ve felt insecure about my body because of the comments that was made and how the media views skinny women. yeah they do praise thin women but they do bash us as well because we’re seen as being too thin, boyish, not womanly enough, “does she have an eating disorder?” so the grass is not always greener on the other side. i’ve gotten older and learn to appreciate my body type, regardless of what society and whatnot has said about it. i think women in general should stop paying attention to the media and their beauty standards. no one is perfect and we weren’t created to be perfect either. it’s important to love who we are and tell young girls that they are beautiful and shouldn’t have to bow down to anyone’s beauty standards.
aj,
But you do rely on the media to feel good about yourself. Notice how much it’s affecting you (in your own words). The reason why I say that is because when I was younger I used to be like you. And when body types that I couldn’t possess were praised it really negatively affected me. Through various ways, most of it maturing, I began to see myself as attractive. Now, seeing other body types praised doesn’t make me feel threatened or bad. It makes me feel a little happy actually.
I think you do have a cynical view of marketing. I don’t think the goal of VS and its advertising is to encourage the use of their products so you can look like their models. That’s ridiculous. No bra or makeup in the world will make you look like Candice if you don’t already look like her…common sense. I mean, we’re women, not 3 year olds that are that guillible. But I think they provide the products and use the models as a way of saying, “Using our products makes you look and feel beautiful” which is applicable even if you don’t look like Adriana or Candice.
Also, as I said earlier, lingerie models and bikini models are actually the most diverse and represented group in the media. VS models are not the only lingerie models, even though people seem to think and act like they are. I think if you would stop focusing on VS, you would see that there are lingerie models that represent your body type (and do it well).
I do focus to much on the media you’re right, I’m on this website a fair bit even. However, I don’t think my view on marketing is as cynical and unreasonable as you might think. I didn’t make it up, there’s an Australian show called ‘The Gruen Transfer’ which analyses marketing techniques and advertising, one of the things they said about pretty much ALL beauty advertisements and a lot of fashion, is that by using models that have one select body type, and using airbrushes, positions women to be in a vulnerable position. They feel vulnerable and left out of the “sexy club” and then are more likely to purchase the product. Yes, they know that they won’t look like Candice, but this sort of tactic goes under the surface for most people.
Yes and they also buy the clothes because they’re pretty, but this is definately a tactic used and that was said by marketing executives.
Also, my bmi is about 19 though I used to be curvier. There are plenty of people in the media who have a bmi similar and I don’t think that’s even the issue. It’s being positioned to check yourself all the time.
Also while VS models are probably outside the realm of skinny celebs, even though they are mostly technically underweight.. This is kind of what I mean: http://www.theage.com.au/lifestyle/wellbeing/skinny-celebs-a-health-hazard-20101020-16t6h.html
“There are plenty of people in the media who have a bmi similar and I don’t think that’s even the issue. It’s being positioned to check yourself all the time.”
Agreed. I know how you feel. That’s why I think confidence and finding yourself attractive needs to be a more personal thing. I do think that if you can find confidence in yourself, you will feel less need to check yourself constantly.
And I have heard of that marketing technique before…I just don’t personally believe VS uses it. i think that technique is more utilized by infomercials Like Proactiv for example. “DO YOU HAVE NO FRIENDS, NO CONFIDENCE? DOES YOUR SKIN LOOK HORRIBLE? *shows pictures of people with horrible skin looking sad* USE OUR PRODUCT, AND THEN YOU’LL HAVE FRIENDS AND BE ATTRACTIVE!!! *shows picture of same person having fun*
I can definitely understand people feeling like s**t with ads like that.
Oh I know about the studies that were discussed in the link you provided aj.
I think they’re being taken out of context though, and hyped.
The reality is, that has more to do with body discrepancies than thinness. Meaning, you can have whatever body you want being perceived as normal on TV, and as long as your viewers don’t have it, they will show those same responses.
Even more general, studies have shown women don’t like looking at attractive women. And I mean attractive in the universal sense (symmetrical face, clear skin, average weight). Yet looking at attractive members of opposite sex (if you’re straight) releases endorphins.
I think the existence of media in the first place is damaging because it’s so prevalent…more so than what the media features. Think like 400 years ago they didn’t really have pictures or images of other people around the world that you could compare yourself to.
I can sympathize with you, and I don’t think it’s because of some personal problem or lack of self-esteem. It’s just a differing view point. I guess I have it relatively easy, because I see people of my size, my shape, represented a lot. But if all those adverts featured meatier models and meatier models only, I would feel pretty disheartened. So although I’m not in the same position, I can see it through your eyes. But as Casey mentioned above, VS is not the only standard of beauty. You just have to widen your scope a bit – not all models look like Erin Heatherton or Chanel Iman. And the media can have a profound influence, but it’s in real life that it matters most. I know plenty of people don’t find VS the ideal figure, from looking at comments on posts about VS models. It’s not like the world promotes only one opinion, although it seems that way at first. I’m sure there are people who would find your body type more gorgeous than any VS model, even if the media might not.
i’m going lesbian!! lol
i actually kind of liked the commercial..and i always hate anything too sexy or overly provocative and i really don’t think this is the case! beautiful women looking hot in lingerie and not doing anything overly sexual…i don’t get the hate!
i just looked at last years’ commercial (which was..ehm..awfulXD) and i realized how much i miss the old angels! i mean, i think all the new girls are pretty and gorgeous and all but i miss doutzen/marissa/miranda but also heidi/giselle/karolina etc, since i think they looked more ‘unique’ and different one from another..this years girls (witch the exeption of adriana of course) look too much ‘alike’, they have the same hair colour/styling they even have very similar bodies since they are all pretty skinny…does anybody feel the same?
I think they have pretty different bodies. I mean yes, they are all thin, but take Adriana…kind of an apple or lollipop shape. Pretty different than Candice and her long legs and super small torso/waist. And then there’s Rosie who doesn’t have that long legs but seems to be a bit meatier than the other girls. Then you have Erin who seems to be pretty straight up and down.
Their styling is similar but I think the girls look different. Adriana looks nothing like Candice who looks nothing like Rosie. I think the new girl and Erin are the only two who look too much alike to be confused with each other.
I actually love this commercial. I’ve never seen the models look so flawless. At first I thought, wow, Adriana looks stunning, but then I realized the rest of them were equally gorgeous. I’ve never gotten the appeal of Lily Aldridge before this, but she actually outshone the others girls in this commercial, in my opinion. Candice looked so perfect when they showed her walking, and Erin just looks all-around flawless. My only qualm was that their bras made the models look almost like they had implants – not natural at all. Yes, cleavage is sexy, but not when it creates that fake-round-watermelon look.
Haha, I’m not sure exactly what I’m supposed to say.On one hand it looks rightfully fantastic, with music played just the right way and the models outdid themselves this time. But when I was watching it, I couldn’t help but ask myself: Seriously, what is the point of this advert? For an advertisement with an ultimate aim of promoting lingerie, they seem to be doing a very good job promoting the beauty of the models instead.
The models all look gorgeous. Lima is just so pweedy! My bf best be buying some lingerie from VS nowww! lol jokes, seriously I think this is one of my fave ads from VS so far. Will definitely be hitting up the gym tomorrow tho! lol
His @versus can you do more posts on Kourtney Kardashian her new body after baby is looking really good and I think it would get a lot of responses.
I mean now like on her site she seems to be getting thinner and I think it would be cool to see a before and after shot from like 2007 to now.
OK, I’ll try and find pictures!
I felt like it sold the models, not the clothes :/ I love the wings though
I actually laugh when I see these commercials. First of all, these women don’t even look like this. Push-up bras and tape make them looking curvier than they are. I find it to be completely unrealistic. Yes, go buy a bra with three inches of padding in it to feel sexy. Why not advertise bras that women of different cup sizes can wear? Most of these women are A and B cups trying to look like C or D cups. I think it sends the wrong message to smaller chested women. They must wear padded bras to be sexy. Give me a break.
And yes, media does dramatically influence a women’s view of her body. Several studies have proven this.
I really like the commercial, it’s kind of dreamy. Candice and Rosie’s bodies are pretty much perfect, while Adriana and Erin’s faces are stunning.
I don’t think the commerical is in bad taste. They’re not groping themselves or imitating sex positions. They’re women wearing lingire, a product the company sells. AI think they found a nice balance between sexy and classy (although the music is a little over the top, no thank you Micheal Bay).
This commericial doesn’t affect me in the least. Actually, no, that’s not true. I find it highly amusing, in its over dramatization, the wind of the hair, ect. But why would I care about another woman’s body and compare mine to it? I’m 19, and I got over that stuff quite a long time ago. Plus, I think the idea of sexy lingerie bought to impress men absolutely ridiculous. Not saying I’m not shallow in some ways (I am on this site), but seriously, people, listen to some India Arie and get some perspective, please.
hmmm I love India Arie
the best face Adriana , the best body Candice, just stop the video at 1:19-1:20 and compare Adriana’s body and Candice’s..
It’s all smoke and mirrors I’m afraid, yes all these girls are lovely, but fake boobs and mega padded bras. The camera cuts away so you can’t see that they are not busty at all, legs yes but no bust.
I think the same. And I would add:
This commercial it’s for men or for women?
If it’s made for men, I understand it.
If it’s made for us…
I thought the lingerie it is made for women to feel good?!?!?! Or those are just for a ride?
And my fantasy it’s not a …horse.
I think its great that so many of the women who responded to this commercial have high self esteem, or feel this commercial motivates them. It is motivating, watching it I want to hit the gym. I can appreciate my body flaws and all, their bodies air brushing and all and yet still feel this commercial is RIDICULOUS! C’mon, really?? I don’t think young men and women should watch something that promotes unrealistic standards for women. This does just that, the study mentioned by someone about introducing tv into societies that had traditionally celebrated larger figures (not curvy, large) and varying body types actually led to those same cultures having high rates eating disorders, depression, and low self esteem after one year of watching “Friends”. If watching something like “Friends” created body image issues, I can’t image the damage a commercial like this does.
After reading the comments I just wanna say that you don’t have to have high self esteem or a similar body to appreciate these ads. I’ve had crippingly low self esteem for years but the VS girls are more of an inspiration to me than a threat to my self-image. Instead of just thinking “gah, I’m so fat/ugly etc.”, I think I’ll try to emulate Miranda’s veggie-based diet, load my ipod up with songs from the VSFS and hit the gym. Got to be a good thing.
Yeah, it just doesn’t affect me in that sense either. I’m like, okay, they look like this, they’re models. I’d rather create my own standards for myself. Seeing this doesn’t make me feel horrible about myslef idk.
*myself
i think people choose to blame the media when it’s a lot deeper than that. but i agree.
I agree with you Ellie, same thing for me. I have been thin all my life but come on, being thin doesn’t mean you automatically look like a VS model. I was untoned, flabby, and had plenty of cellulite because I figured I could eat anything without gaining weight, so I should!
Then I watched a VSFS and shortly after discovered new food groups (OMG What is this thing you call vegetables with their fiber!). I also started working out and now I’m actually strong and don’t need people to open jars for me.
I don’t think the commercial is inherently damaging or empowering. It’s what you take away from it.
I don’t know about you but this commercial makes me very sad… They are just so tall, skinny and perfect… I feel like an ungly fat mitget compared to them…
Hmmm.. I’d love to see more black haired girls, chanel is the only one with really dark hair.
IA good friend of mine has exactly the same face as Erin. Not the body or the measurements or stuff, but the face is just sooo similar, even her mom freaked out when I showed her a picture from a VS show
I’m jealous of your friend! &Adriana has super dark hair now, it’s changed since they filmed this.
Wow your friend must be super gorgeous! I think Erin is so beautiful. I agree about dark haired girls. I can’t believe that last year was the first time an East Asian girl (Liu Wen) walked in their show! I think Chanel is really pretty and stands ut in a different way from the blondes and I don’t understand why they don’t use more girls who look like her in terms of coloring.
Where’s Alessandra? She’s not an angel anymore?
My favorite face is Adriana Lima, favorite body Candice…actually, i love everything about Candice…I didn’t see Alessandra Ambrosio though…and i noticed they showed only Adriana’s face and cleavage, but almost never below that…I wonder if she is not skinny enough for the ads anymore…
Yes a commercial made by a boy and for boys…but boys dont buy lingerie, they like women to make the surprise(usually)…it was super sexy though, but I didnt feel the Christmas spirit in it at all….
I think that the comments on this post saying that this advert could stimulant girls into having an eating disorder is pretty ridiculous. Being now fully recovered ED sufferer myself, I can say that the media is not to be totally blamed for eating disorders. An ED is not just a girl sitting at home, watching an advert with models in and then thinking, ‘I’m going to starve myself to look like that.’ It is way of expressing whatever problems that sufferer is going through at the time, just like a cutter would do. Its a form of self harm, which goes alot deeper than wanting to look like Alessandra Ambrosio.
Also, I think that if you are viewing this advert and thinking that you are ugly and fat as a result, I highly doubt that the reason for you feeling this way is sorely because of the advert, it is probably because you have problems running alot deeper that, as I said before, ‘wanting to look like Alessandra Ambrosio.’ I know this sounds like a extreme generalization, and of course there will be exceptions to this, but on the whole, I don’t think that you can blame the media for EDs.
Anyway, after that rant, back to the VS ad. I think its hilarious. I wouldn’t take it too seriously. Hell, I don’t even think that VS takes itself seriously, they hired Michael Bay to direct this ad. The guy who directed Transformers. The movie that people saw for either Megan or the explosions. I just think that people are reading into this way too much.
i know theyre trying to sell bras here, but their boobs look soo unrealistic!! anyone whose that thin typically doesnt have much of a chest!! the girl at 0:38 looks ridiculously thin and unproportioned..
I didn’t realise how thin she was until you mentioned it. Her right arm looks scarily thin, I mean I know some very thin girls in my year at college, but none are even close to that thin =/ one of the girls I know has a problem with gaining weight and she’s 5ft6 and 5st and her arms aren’t as thin as that O.o
whats the name of the girl thats in the blue couuch or the white one? i see lots of blonde close ups but im not sure if theyre the same person because i like the one of them haa. not including candice.
Why do all models have to be so tall and thin!
Before you say I’m a cranky fatty, I’m 5’2. I wear a size 0 (no boobs either), but I’m atleast 8 inches shorter than the majority of the models out there. My bust is like 29 inches. VS models are so glamorous and unbelievably beautiful. So thin and toned yet sexy.
Such advertising lowers my self-esteem all the time.
I’m surprised how much debate an ad like this sparks.
I saw an ad with beautiful women, all are slim, but there was some varying shape and size between them and while it was sexy, it wasn’t dirty.
I don’t quite see what the big deal is.
I’m not thin and seeing VS angels doesn’t make me hate myself or feel bad about myself, I don’t understand why people seem to take things so personally.
Its a fact of life, there will always be someone who is thinner, richer, prettier and more successful than you – change the things you cannot accept and accept the things you cannot change, instead of comparing yourself to beautiful models in a commercial.
perfect!!! the best comment I´ve ver read on this site.thx:)
that is true…but I disagree that we shoudl accept that these people are better than average people. There is a lot of work that goes into making these women “beautiful”. Even without makeup some of them are not what I would even particularly call attractive. If you look at the different types of body shapes/ sizes that have been idolized over the years, i think it becomes quite apparent that much of what is deemed as “perfect” is done so due to socialisation…I think that beauty is extremely subjective. While I agree that there are far more important things to worry about and change in life, I think that accepting what we are told by media influenced society is giving in. I think it would be nice if people could accept that yes, some may think VS models are more attractive than the average person (in magazines/ on tv etc), they may not agree with that when they see them in real life. Even if they do, there are other people that think completely different body shapes/ sizes are far more beautiful than a VS models…
Thanks for sharing that. its so sexy clip. i really like it.
http://no3rush.org
Personally I think it´s ridiculous, and that is mostly because of the music. It makes it seem like they are on a dangerous mission to save the world with their magicap padded bras…. LOL
ha ha ha! It is a bit corny isnt it
Personally I think it´s ridiculous, and that is mostly because of the music. It makes it seem like they are on a dangerous mission to save the world with their magical padded bras…. LOL
Completely gorgeous women!! Although i miss some of the old Angels, i love adriana and candice.
This ad doesn’t really make me feel worse about myself. Yes, i wish i could have their bodies, but that’s not my body type, and i’ve accepted that. To be honest it makes me feel worse about myself to read some of the comments on this site, than watching this ad.
Why should i have anything against watching these beautiful women? (even though i do get a little envious
). That can be inspirational even though i’ll never get their exact bodies. But it can make me feel worse sometimes when people here call kelly brooke, jennifer love hewitt, katie green etc fat or unattrative, coz their closer to my body type. I get why (some of) the skinny ones on this site are sick of being labelled 13year old boys and unreal women, but why do some need to bash bigger girls. That’s just as bad. And i’m sick of it.
But i just try to not let these comments effect how i feel about myself, even though it can be hard sometimes, coz i like looking at the pictures on this site, and fortunately some commenters here are very sensible and pro diversity. Especially noticed Casey and Erica’s comments are always very nice
They’re*
I was quite disappointed to here the largest cup is DD. I always wanted to get vs lingerie one day, but i’m a 34F, so that’ll never happen
Hear*
Sorry about the many posts.
This is going really well, isn’t it?
Thank you Nik!
The music is stupid. As are the huge angel wings and random horse.
well i would put candice’s WHR on my wish list. but i’m not sure that’s precisely what the ad’s for…
directed by michael bay…shocker
XD
and im surprised there wasnt at least ONE explosion in it too
They all have great bodies, but they are starting to blur into one girl.
VS doesn’t seem to have the sort of ‘big personality’ models that it used to.
This ad is (long hair+long legs+pout+pushed up boobs) x 10.
There’s no individuality.
I wanted to see more of Rosie.
Instead of feeling bad about one’s self looking at VS models and comparing..why dont people just try to look their best..whether they need to lose a few pounds or a whole bunch of pounds..or tone up..mainly leading a healthy lifestyle..aiming to attain a whatever body they seek or dream to obtain..instead of blaming their flaws on the media or their genes? I dont believe that there is a heavy/untoned body that just cant get any better/healthier.